Keyword content balance is important in search engine marketing (SEM)

The most essential part of Search engine marketing is keywords. But you should know the ratio of keywords in the content of a website. You have to maintain a balance between the primary keywords and content of a website. 

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Avoid Immoral Techniques in Search Engine Marketing

As there are ethics of doing business there are ethics of marketing on the internet. If these immoral and ethically wrong ideas are adopted the site can get penalized of even banned from the web. So while you are in the process of search engine marketing you need to be careful at each and every step; as there is a thin line that describes ethics of marketing online. Here are few unethical tactics that can get you in trouble:

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