AVOID SEARCH ENGINE MARKETING BASED EXCLUSIVELY ON PRICE

As a customer you always take bargaining as your fundamental right to get the best deals available and spend as less money as possible. It almost feels like you have "won" something when you find out that you paid less than the other customers for the same product. From a business point of view, all it takes is good decision making and analyzing skills to minimize expenses as much as possible by finding the lowest price on whatever product or service you need.

Buying a shrink wrapped in a plastic bag with a brand tag on it, you may be sure that finding the same product at a lower price at a certain place would turn out to be a great money-saving deal, but, in most product and service industries, when comparing generic product labels to brand names the old expression, "You get what you pay for" applies as a universal truth that the “higher the price, the better the quality”. This explains that there is nearly no room at all for bargaining and getting relatively lower prices while buying offshoot products and services.

In most cases, the bargained price product goes out of order or breaks partly, or the discount service needs to be redone. At the end of the day, initially compromising on quality of product / services usually results in spending more time and money later to get what you thought you were getting in the first place, hence negating any savings done previously.

This is equally true for online business marketing such as search engine marketing. Unluckily, majority of the website developers don’t reveal as to what is actually required to get a positive outcome from your website. Whether it's because they don't really know what's involved or because they want to get whatever money they can from you before asking for more, the topic of marketing and promotion is not normally addressed. For the website developer, it's safer that way. Once your website is built, the next question would typically be, "What will you do to promote your website?" The question comes as casually as, "Do you want fries with that?" The topic of marketing is almost treated as though it were optional.